To further delve into this potential opportunity, I am analyzing who, what and why it may exist.
The who: Americans
The what: They are not recycling at full capacity
The why: It can be confusing to determine what can or cannot be recycled, and some recycling methods may be overly complicated
...
After coming up with the basic boundaries of my opportunity, I came up with a hypothesis and questions I could ask people to either verify or disprove my notion.
Hypothesis: I believe that American consumers are not recycling to the best of their abilities.
Testing the who:
Do other people feel that they aren't recycling efficiently?
Do they care about recycling and conservation?
Testing the what:
What turns people off from recycling?
What aspects do they find confusing or complicated?
Is there a physical reason or are they just not motivated?
Testing the why:
Why do you believe recycling is important?
Why do you think others aren't recycling as much as they should be?
Why do you not recycle?
...
To test my hypothesis, I conducted five interviews.
Interview 1
Interview 2
Interview 3
Interview 4
Interview 5
Carolyn,
ReplyDeleteI noticed that all of the people interviewed were not very knowledgeable about recycling and the in-depth environmental benefits of recycling. I am just like the folks that you interviewed which gives you an idea of the level of importance and level of awareness as it relates to recycling. You have a great idea because I think people know it's important and want to do the right thing but don't necessarily know why it's important. Also, recycling is a tedious task that does not have any direct benefit to our household and so it does not hold a high level of importance to most people. If you had a way to either further remove the burden of recycling from households or found a business opportunity to further educate us then I think you could meet the needs of your average household recycler and environmentalist.
Carolyn,
ReplyDeleteI noticed that all of the people interviewed were not very knowledgeable about recycling and the in-depth environmental benefits of recycling. I am just like the folks that you interviewed which gives you an idea of the level of importance and level of awareness as it relates to recycling. You have a great idea because I think people know it's important and want to do the right thing but don't necessarily know why it's important. Also, recycling is a tedious task that does not have any direct benefit to our household and so it does not hold a high level of importance to most people. If you had a way to either further remove the burden of recycling from households or found a business opportunity to further educate us then I think you could meet the needs of your average household recycler and environmentalist.
GREAT POST!!
ReplyDeletei really liked you post. recycling is something that everyone knows is important but can often times be an inconvenience to our hectic lives. i myself can agree that i am not that knowledgeable about what can and can not be recycled. i assume that every thing that is plastic aluminum or cardboard can be recycled. i think it would help alot if we were more educated on the subject and if apartments and other living areas would make it more convenient to do so more people would be active recyclers.
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